Before anything else, an explanation of the difference between DVD duplication and replication would be in order. Therefore, basically both are ways to get a CD or DVD copied. The difference between the two is that, just like CDs and DVDs found in retail stores, with replication the disk is pressed from a glass master with the artwork printed directly onto the disc surface.

On the other hand, with duplication the disk is burned from a CD-R or DVD-R however, the artwork is printed on a paper label that is then applied to the disc’s surface. Whichever way you decide to go whether it is a QuickTime movie, book, DVD, streaming media or anything else, there are any numbers of factors that need to be considered and planned for before even beginning. In other words, if your project is of any scale then you need to formulate a plan. With that in mind, any plan should be, as the project progresses, appropriately revised.

Nevertheless, as complete a list as we could put together these are the factors that need to be anticipated and planned for:

In General:

These are The Medium, The Program Development Team, The Target Audience & Problems both primary and secondary, The Program Goals and Anticipated Benefits from this Program and lastly The Project Timelines.

The Medium:

This, of course is understood but we’re saying it anyway as this is the first decision that needs to be made. Is your project going to be audio, television, narrated slide set, CD, DVD, Streaming, etc.?

Program Development Team:

Who is on your project team and what are the responsibilities of each team members? This include Persons Responsible for Development, Delivery and Support such as:

*Executive Producer

*Director

*Writer

*Others

Target Audience:

Identify and list your target audience and what are the targets anticipated needs and wants both current and anticipated. Once you have identified them, demonstrate, summarize, and operate.

Identify your Secondary Audience:

This would include alternate languages and list your secondary audiences. Said another way: a list of audience problems, needs, and wantsboth current and anticipated.

Program Goals:

This would be based upon the list of target audience problems, needs and wants Anticipated Benefits from this Program: What is the benefit that your target audience will receive from your dvd duplication replication project? Will they be entertained, educated, what improvement is your project going to make in their lives?

Timelines:

The Pre-Production Phase of this includes the Analysis of Target Audience and the Development of Program Goals and Objectives which could be broken down as: engage participants, brainstorm, develop budget, research & scripting, review of script, identification of locations for shooting and the securing of clearances. The Production Phase of timelines would then be principal Videography/Photography, graphics/animation, narration recording, and music recording/selection