If you want to know whether your emails reach the recipients inbox, you will need to use a mail delivery tracking application. This software does several spam checks which is used by various email systems. When your email fails most of these checks, then it is time to find out where the problem is because only when your email pass the spam filters, it will reach the recipients' inbox.

Spamming is today widely hated and hence, email service providers set their filters to highest possible level trying to prevent any kind of spam. While this is good for the recipients, many times the filter will disallow legitimate emails from being sent to the recipients. Without a mail delivery tracking system in place, you won't know whether your email is in the spam folder or inbox of the recipient.

Spam monitoring is the main job of email systems because customers of those systems will not be happy when their inboxes are filled with spam emails. Even though your subscribers are interested in your newsletter and emails, they won't receive those emails when the spam filters filter out all those emails.

You can also instruct your subscribers specifically to include your email address in their whitelist to pass spam filter. However, the subscribers who will actually do this extra step to receive every email from you are a few as compared to the total number of subscribers in your list.

Hence, with the email marketing deliverability tracking assistance, you can get some insight about the filters that will disregard your emails. Some filters will check the subject line and contents of emails for spam words. Without any reason, spam filters may consider your email as spam when you have some affiliate links in your emails. Soft bounces must be known to you because with little improvements in email marketing campaigns, you can easily find ways to pass spam filters in the most legitimate way.



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