Spammers are always looking for doorways to send spam emails. If your exchange server is an open relay which can easily help spammers to pass through, then many mail servers and ISPs will blacklist your domain. When you find out that your domain is blacklisted, you should take steps in removing your domain from that list so that your subscribers can receive your mail without fail. However, finding whether your domain is in the blacklist is the tricky part here and it can't be done without a proper tracking tool.

Spammers use spoofing to conceal their original identity. When your ip address or domain is used by spammers consistently to send out emails, then it is obvious that mail servers will consider your ip address and domain to be a spam. Popular domains are also commonly used for spoofing, but since the servers are aware of those domains, the whole domain will not be blacklisted. When your less known domain is in blacklist sites, mail servers will immediately blacklist the whole domain.

The only way to pass blacklist test is when you have your domain name is in the whitelist. Mail servers update their blacklist sites from time to time. When you contact the mail servers and prove them that your domain is not a spam, then you can whitelist your exchange server. However, after whitelisting, you should follow procedures to prevent spammers from using your exchange server to send spam emails.

Knowing domain is blacklisted is very crucial to take the next course of action. A proper mail monitoring and tracking tool which ensures email deliverability will check your domains and ip addresses against major blacklists popularly used by mail servers. All your emails will be tested against blacklists and any dispute will be reported to you. With this report, you can take steps to whitelist your domain to get in touch with your subscribers.



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Blacklists are found in thousands on the internet. Some of these blacklists are available for free while many providers buy authenticate blacklists from various legitimate internet monitoring groups. Basically, these blacklists contain ip addresses and information about emails used by spammers. IP addresses of mail services sending out spam emails will also be included in the blacklists. Simply, all kinds of blacklist sites will be available in blacklists.

ISPs and bandwidth providers will check blacklists before delivering any email. IP address of the sender is checked against blacklist used by the provider. It is not possible to find out what list is used by the ISP and bandwidth provider. Aside from public blacklists, companies will have private blacklists for more detailed checking.

Blacklist test is employed by email monitoring tools. These tools will use available known blacklists to perform the test. When your IP address is blacklisted in any of those known lists, you will be notified. Groups that are interested in keeping the internet clean will be engaged in creating these blacklists and hence, if you contact them, you can get your ip address whitelisted.

Many entrepreneurs lose their subscribers mainly because they don't check blacklists. While it is practically impossible to manually check your IP address against blacklisted list of IP addresses, a tracking tool can be of great help. If you think that you have to spend a great deal of money to buy a monitoring tool, then you are wrong. You can easily find a good email monitoring and tracking software that can help you in doing all kinds of blacklist tests.

The tool you use for checking blacklists must constantly update itself because everyday, many new domains and dns are added to the blacklists by internet users. Also, the tool must be able to use as many blacklists available to increase email deliverability.



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If you want to know whether your emails reach the recipients inbox, you will need to use a mail delivery tracking application. This software does several spam checks which is used by various email systems. When your email fails most of these checks, then it is time to find out where the problem is because only when your email pass the spam filters, it will reach the recipients' inbox.

Spamming is today widely hated and hence, email service providers set their filters to highest possible level trying to prevent any kind of spam. While this is good for the recipients, many times the filter will disallow legitimate emails from being sent to the recipients. Without a mail delivery tracking system in place, you won't know whether your email is in the spam folder or inbox of the recipient.

Spam monitoring is the main job of email systems because customers of those systems will not be happy when their inboxes are filled with spam emails. Even though your subscribers are interested in your newsletter and emails, they won't receive those emails when the spam filters filter out all those emails.

You can also instruct your subscribers specifically to include your email address in their whitelist to pass spam filter. However, the subscribers who will actually do this extra step to receive every email from you are a few as compared to the total number of subscribers in your list.

Hence, with the email marketing deliverability tracking assistance, you can get some insight about the filters that will disregard your emails. Some filters will check the subject line and contents of emails for spam words. Without any reason, spam filters may consider your email as spam when you have some affiliate links in your emails. Soft bounces must be known to you because with little improvements in email marketing campaigns, you can easily find ways to pass spam filters in the most legitimate way.



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Can your distribution partners access your training-services infrastructure, to quickly train their employees about your products, while also building a university-like organization to deliver and track training of their (and your) end customers? In a distributor-oriented organization, your LMS should be able to support many levels of such "Distributor-Modeled" training... and deliver benefits to you, your distributors, and your customers.

At the simplest level, your distributors would be able to send people to your LMS training site, and have them registered as customers of each distributor. This would allow you to generate reports about courses delivered, classroom scheduling, and training results for each distributor's customers over the past month, quarter, and year. It will also allow you to create more complex training solutions for heavy users of your training services, while being able to identify distributors who might benefit from special training promotions.

The next logical step would be to give distributors themselves restricted administrative access to your LMS. In the simplest implementation of this model, the distributors would be able to:

• Modify training accounts for their own customers.
• Assign online training.
• Enroll customers in your LMS' scheduled classes.
And on a more advanced level, distributors could:
• Assign Training Certificate Competencies and their related learning events to their customers.
• Create and run their own onsite training sessions.

This model will improve your relationship with distributors, enable you to provide them with more services, and reduce the training-administration overhead for your company. Some of the advanced services it also enables are:

• Linking a class with a specific distributor, so that only that company can enroll its customers in the class.
• Customizing training catalogs, with a reduced set of courses/classes and/or individualized course/class pricing for specific distributors.
• Offering these catalogs with either a prepaid training-account that end customers can tap, or a standard e-Commerce "customer pays" set up.
• Allowing distributors to order training for their customers.
• Creating special reports to track the training and certifications of distributors' customers.
• Setting up customized user-interface paths for distributor-administrators, to control their access to specific LMS functions.
This model also allows you to create a "Super Administrator" role for more advanced distributors, which allows them to perform such functions as:
• Creating classes.
• Entering class results.
• Creating user accounts.

And finally, to extend this Distributor Model to an advanced level, think about branding separate campuses for each distributor (Figure 3). This allows you to create completely separate, distributor-branded training sites for each distributor within your LMS, while still permitting you to do complete rollups of all their training information and results.

Among this model's advantages are that it allows distributors to:

• Keep their corporate branding throughout all customer training materials.
• Create one-to-many levels of structured reporting, allowing each distributor to produce hierarchical training reports for its own operation.
• Receive a single point of contact in your company, with Registrar rights and privileges, to help distributors maintain their training operations.

So if they fit into your operation, these three levels of Distributor-Modeled training can improve your relationships with your distributors and provide them with much better levels of service, support, and training functionality. These models can also both save you money (through reduced administrative costs) and increase revenues (through branded training campuses).

Steve Pena is a Senior Instructional Designer and Implementation Consultant at SyberWorks, Inc., Waltham, Mass.



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